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Glossary · Places

SoFA District

South First Area: three blocks of South First Street between San Carlos and Reed streets, downtown’s arts and nightlife district.

South First Street was a busy shopping street in the late 1800s but had declined into a red-light district by the late 1970s. Adult businesses were zoned out in the late 1980s, and in the early 1990s independent businesses adopted the SoFA name.

SoFA is home to the California Theatre, the San José Museum of Quilts & Textiles, galleries such as Anno Domini, and events including South First Fridays and the SubZERO Festival.

Sources

Questions people ask

What does SoFA stand for?

South First Area.

Who named SoFA?

Local business owners, after the Redevelopment Agency’s own name for the area, the Market Gateway district, did not catch on.

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